SUPPIE. SUP for women
Great, great news, we love it, and the market needed it.
Congratulations, and good, luck:
For Immediate Release
SUPPIE MAGAZINE NAMES GREGG EDITOR-IN-CHIEF
Inaugural Issue Slated for Spring 2012
ENCINITAS, CA, February 6, 2012 – Nikki Gregg, renowned stand-up paddle fitness advocate, has signed on as Editor-in-Chief of SUPPIE Magazine, debuting this Spring. Gregg, who inspires people worldwide through her topwater instruction, will take the lead in sharing her personal and professional knowledge with women looking to enhance their own health and fitness through workouts emphasizing safety, technique and balance.
“I’m grateful for the opportunity to work on this special issue for the women’s SUP market,” states Gregg. “Women are an integral part of this vital lifestyle, and I look forward to joining forces with SUPPIE Magazine to build the positive and inspiring female paddle community.”
“SUPPIE Magazine will be a reflection of Nikki Gregg and others who have made sincere commitments to inspire women through fitness, health and an awareness of balance on the water,” says magazine publisher Reid Inouye. He adds, “The SUP market for the female 25-54 demographic has growing at a 100% pace over the last two years, and there is a need for authoritative, trustworthy information and guidance regarding both the overall lifestyle and consumer buying choices in it.”
So where does the magazine’s name come from? Peace, freedom and self-expression were hallmarks of the ’60s. The hippie subculture changed lives and the world forever. Today’s SUPPIE is a woman seeking peace, freedom and self-expression in health and fitness on the water. The new SUP culture is here.